Final Essay: Social Media, Brand and Identity in Marketing
In my final essay, I discuss social media, brand and identity in marketing. I discuss the benefits and challenges that business might face when using social media as a marketing tool. Examples of two businesses who have shown good use of social media as a marketing tool are Wendy's and Starbucks . Each of these companies have been attracting social media attention in different ways recently and it's interesting to analyze their actions. All in all, I believe that brands should use social media as a marketing tool because it is a key part of staying relevant in today's market. My Final Essay: Social Media, Brand and Identity in Marketing By: Mary-Lynn