Final Essay: Social Media, Brand and Identity in Marketing

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In my final essay, I discuss social media, brand and identity in marketing.  I discuss the benefits and challenges that business might face when using social media as a marketing tool.  Examples of two businesses who have shown good use of social media as a marketing tool are Wendy's and Starbucks.  Each of these companies have been attracting social media attention in different ways recently and it's interesting to analyze their actions.  All in all, I believe that brands should use social media as a marketing tool because it is a key part of staying relevant in today's market. 

My Final Essay: Social Media, Brand and Identity in Marketing



By: Mary-Lynn


 

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